Glenn Christensen

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Education

• BA, with University Honors, Communication, Public Relations, Brigham Young University, 1994

Group Affiliations

• INTA — 2005
• American Marketing Association — 2002
• Association for Consumer Research — 1997

Selected Publications

• "Shaping Small Business Lending Policy Through Matched-Paired Mystery Shopping", Journal of Public Policy and Marketing, Edition Issue 3, July, Volume Volume 38, Pages 391–399, American Marketing Association, 2019
• "Sophisticated but Confused: The Impact of Brand Extension and Motivation on Source Confusion", Psychology & Marketing, Edition 5, Volume 28, Pages 457-478, 2011
• "An Empirical and Consumer Psychology Analysis of Trademark Distinctiveness", Arizona State Law Journal, Edition 4, Volume 41, Pages 1033-1109, 2009
• "Blind Insights: A New Technique for Testing A Priori Hypotheses with Qualitative Methods", Qualitative Market Research: An International Journal, Edition 1, Volume 12, Pages 15-35, 2009
• "Sophistication, Bridging the Gap, and the Likelihood of Confusion: An Empirical and Theoretical Analysis", Trademark Reporter, Volume 98, Pages 913-949, The Law Journal of the International Trademark Association, 2008
• "Forecasting Deep Consumer Resonance: An Application of the ZaltmanMetaphor Elicitation Technique (ZMET)", Advances in Business and Management & Forecasting, Volume 5, Pages 133-156, Elsevier, 2008
• "Trademarks, Consumer Psychology, And The Sophisticated Consumer", Emory Law Journal, Edition 3, Volume 57, Pages 575-650, Emory University School of Law, 2008
• "The Stonewall Metaphor: Making an Impact with Transformative Consumer Research", Advances in Consumer Research, Volume 34, Pages 8-9, Association for Consumer Research, Duluth, MN, 2007
• "Improving Sales Forecasts by Testing Underlying Hypotheses about Consumer Behavior: A Proposed Qualitative Method", Advances in Business and Management Forecasting, Volume 4, Pages 183-197, Elsevier, Amsterdam, Kenneth D. Lawrence et al, 2006
• "Moving Beyond Service Perceptions: Using Video Methods to Analyze Actual Service Disparities Among Ethnoracial Minority Customers", Journal of Service Research, American Marketing Association

Experience

Professional

• Expert Witness, Trademark Infringement Litigation--Expert to Likelihood of Consumer Confusion, 2004
• Research Associate, Olson, Zaltman & Associates (Cambridge, MA), 1997–2010
• Owner and General Contractor, Christensen Home Construction Company, 1987–1997

Awards

• 2020 Outstanding EMBA Teaching Award, BYU MBA Program, 2020
• Outstanding Citizen Recognition, Marketing and Global Supply Chain Department, 2015
• Outstanding Teaching Recognition, Marketing and Global Supply Chain Department, 2013
• Outstanding Researcher Award, Department of Business Management, 2008
• Teaching Excellence Award, Marketing Management Association (MMA), 2008

Languages

• English

BYU Citizenship

• Marriott MBA Program — Other — September 2018–June 2020
• Marketing Lab Development Committee — Committee/Council Member — January 2011–September 2018
• Marketing Behavioral Lab Steering Committee — Committee/Council Member — January 2010–September 2018
• MBA Curriculumm Committee — Committee/Council Member — July 2009–September 2018
• MBA Marketing Track Chair — Committee/Council Chair — July 2009–September 2018
• Global Marketing Study Abroad — Program Chair/Coordinator — June 2016–July 2017
• Kuntz Scholarship — Committee/Council Chair — 2008–2014
• MBA Admissions Committee — Committee/Council Member — July 2009–August 2014
• MBA Admissions Committee — Committee/Council Member — July 2009–August 2014
• MBAMA Advisor — Student Org Advisor — July 2009–May 2013
• Kuntz Scholarship — Committee/Council Chair — 2008–2012
• Institute of Marketing Avisory Board Member — Committee/Council Member — 2003

Professional Citizenship

• Journal of the Association for Consumer Research, Reviewer, Ad Hoc Reviewer, January 2015