Glenn Christensen

Glenn Christensen

Associate Professor of Marketing,
Marketing & Global Supply Chain, Department of

Office: 628 TNRB
Phone: (801) 422-1773
Email: g@byu.edu

Group Affiliations

  • INTA 2005
  • American Marketing Association 2002
  • Association for Consumer Research 1997

Selected Publications

  • "Discrimination with a Smile: Identifying Transformative Service Research Metrics to Investigate Disparate Treatment of Ethnoracial Minority Customers and their Perceptions of Service", Journal of Service Research.    
  • "Sophisticated but Confused: The Impact of Brand Extension and Motivation on Source Confusion", Psychology & Marketing, Edition 5, Volume 28, Issue 5, Pages 457-478, 2011.    
  • "An Empirical and Consumer Psychology Analysis of Trademark Distinctiveness", Arizona State Law Journal, Edition 4, Volume 41, Issue 4, Pages 1033-1109, 2009.    
  • "Blind Insights: A New Technique for Testing A Priori Hypotheses with Qualitative Methods", Qualitative Market Research: An International Journal, Edition 1, Volume 12, Issue 1, Pages 15-35, 2009.    
  • "Forecasting Deep Consumer Resonance: An Application of the ZaltmanMetaphor Elicitation Technique (ZMET)", Advances in Business and Management & Forecasting, Volume 5, Pages 133-156, Elsevier, 2008.    
  • "Sophistication, Bridging the Gap, and the Likelihood of Confusion: An Empirical and Theoretical Analysis", Trademark Reporter, Volume 98, Pages 913-949, The Law Journal of the International Trademark Association, 2008.    
  • "Trademarks, Consumer Psychology, And The Sophisticated Consumer", Emory Law Journal, Edition 3, Volume 57, Issue 3, Pages 575-650, Emory University School of Law, 2008.    
  • "The Stonewall Metaphor: Making an Impact with Transformative Consumer Research", Advances in Consumer Research, Volume 34, Pages 8-9, Association for Consumer Research, Duluth, MN, 2007.    
  • "Improving Sales Forecasts by Testing Underlying Hypotheses about Consumer Behavior: A Proposed Qualitative Method", Advances in Business and Management Forecasting, Volume 4, Pages 183-197, Elsevier, Amsterdam, Kenneth D. Lawrence et al, 2006.    

Experience

    Professional
    • Expert Witness, Trademark Infringement Litigation--Expert to Likelihood of Consumer Confusion 2004
    • Research Associate, Olson, Zaltman & Associates (Cambridge, MA) 1997
    • Owner and General Contractor, Christensen Home Construction Company 1987 - 1997

Languages

  • English

BYU Citizenship

  • Marketing Behavioral Lab Steering Committee Committee/Council Member January, 2010
  • MBA Curriculumm Committee Committee/Council Member July, 2009
  • MBA Marketing Track Chair Committee/Council Chair July, 2009
  • Institute of Marketing Avisory Board Member Committee/Council Member 2003
  • Global Marketing Study Abroad Program Chair/Coordinator June, 2016 - July, 2017
  • Kuntz Scholarship Committee/Council Chair 2008 - 2014
  • MBA Admissions Committee Committee/Council Member July, 2009 - August, 2014
  • MBA Admissions Committee Committee/Council Member July, 2009 - August, 2014
  • MBAMA Advisor Student Org Advisor July, 2009 - May, 2013
  • Kuntz Scholarship Committee/Council Chair 2008 - 2012

Professional Citizenship

  • Journal of the Association for Consumer Research Reviewer, Ad Hoc Reviewer January, 2015

Presentations

  • Rejected, Shackled, and Alone: The Impact of Systemic Restricted Choice on Minority Consumers’ Construction of Self - Copenhagen Business School - Copenhagen Business School Research Seminar Series - 2014
  • Rejected, Shackled, and Alone: The Experience of Systemic Restricted Consumer Choice among Minority Entrepreneur Consumers - Association for Consumer Research - Asia-Pacific ACR - 2011
  • Unintended Consequences: How Brand Extensions Make Brands More Vulnerable to Consumer Confusion - - American Marketing Association Winter Marketing Educator's Conference - 2010
  • When Consumer Well-Being Meets Small Business Ownership: Transforming Financial Service Systems to Eradicate Disparate Treatment and Discrimination - University of Wyoming - Macromarketing Conference - 2010
  • When Consumer Well-Being Meets Small Business Ownership: Transforming Financial Service Systems to Eradicate Disparate Treatment and Discrimination - ACR - Association for Consumer Research - 2010
  • An Empirical and Consumer Psychology Analysis of Trademark Distinctiveness - - Intellectual Property Scholars Conference - 2009
  • Trademarks and the Reasonably Prudent Buyer: A Theoretical and Empirical Analysis of Consumer Sophistication - - International Trademark Association Learned Professors Trademark Symposium - 2008
  • The Stonewall Metaphor: Making an Impact with Transformative Consumer Research - - Association for Consumer Research - 2006