
Glenn Christensen
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Education
- BA, with University Honors, Communication, Public Relations, Brigham Young University, 1994
Group Affiliations
- INTA 2005
- American Marketing Association 2002
- Association for Consumer Research 1997
Selected Publications
- "Moving Beyond Service Perceptions: Using Video Methods to Analyze Actual Service Disparities Among Ethnoracial Minority Customers", Journal of Service Research, American Marketing Association.
- "Shaping Small Business Lending Policy Through Matched-Paired Mystery Shopping", Journal of Public Policy and Marketing, American Marketing Association.
- "Sophisticated but Confused: The Impact of Brand Extension and Motivation on Source Confusion", Psychology & Marketing, Edition 5, Volume 28, Issue 5, Pages 457-478, 2011.
- "An Empirical and Consumer Psychology Analysis of Trademark Distinctiveness", Arizona State Law Journal, Edition 4, Volume 41, Issue 4, Pages 1033-1109, 2009.
- "Blind Insights: A New Technique for Testing A Priori Hypotheses with Qualitative Methods", Qualitative Market Research: An International Journal, Edition 1, Volume 12, Issue 1, Pages 15-35, 2009.
- "Forecasting Deep Consumer Resonance: An Application of the ZaltmanMetaphor Elicitation Technique (ZMET)", Advances in Business and Management & Forecasting, Volume 5, Pages 133-156, Elsevier, 2008.
- "Sophistication, Bridging the Gap, and the Likelihood of Confusion: An Empirical and Theoretical Analysis", Trademark Reporter, Volume 98, Pages 913-949, The Law Journal of the International Trademark Association, 2008.
- "Trademarks, Consumer Psychology, And The Sophisticated Consumer", Emory Law Journal, Edition 3, Volume 57, Issue 3, Pages 575-650, Emory University School of Law, 2008.
- "The Stonewall Metaphor: Making an Impact with Transformative Consumer Research", Advances in Consumer Research, Volume 34, Pages 8-9, Association for Consumer Research, Duluth, MN, 2007.
- "Improving Sales Forecasts by Testing Underlying Hypotheses about Consumer Behavior: A Proposed Qualitative Method", Advances in Business and Management Forecasting, Volume 4, Pages 183-197, Elsevier, Amsterdam, Kenneth D. Lawrence et al, 2006.
Experience
- Professional
- Expert Witness, Trademark Infringement Litigation--Expert to Likelihood of Consumer Confusion 2004
- Research Associate, Olson, Zaltman & Associates (Cambridge, MA) 1997
- Owner and General Contractor, Christensen Home Construction Company 1987 - 1997
BYU Citizenship
- Marriott MBA Program Other September, 2018
- Institute of Marketing Avisory Board Member Committee/Council Member 2003
- Marketing Lab Development Committee Committee/Council Member January, 2011 - September, 2018
- Marketing Behavioral Lab Steering Committee Committee/Council Member January, 2010 - September, 2018
- MBA Curriculumm Committee Committee/Council Member July, 2009 - September, 2018
- MBA Marketing Track Chair Committee/Council Chair July, 2009 - September, 2018
- Global Marketing Study Abroad Program Chair/Coordinator June, 2016 - July, 2017
- Kuntz Scholarship Committee/Council Chair 2008 - 2014
- MBA Admissions Committee Committee/Council Member July, 2009 - August, 2014
- MBA Admissions Committee Committee/Council Member July, 2009 - August, 2014
- MBAMA Advisor Student Org Advisor July, 2009 - May, 2013
- Kuntz Scholarship Committee/Council Chair 2008 - 2012
Professional Citizenship
- Journal of the Association for Consumer Research Reviewer, Ad Hoc Reviewer January, 2015