Head shot of Glenn Christensen

Glenn Christensen

Associate Professor of Marketing,
Marketing and Global Supply Chain
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Education

  • BA, with University Honors, Communication, Public Relations, Brigham Young University, 1994

Group Affiliations

  • INTA — 2005
  • American Marketing Association — 2002
  • Association for Consumer Research — 1997

Selected Publications

  • "Shaping Small Business Lending Policy Through Matched-Paired Mystery Shopping", Journal of Public Policy and Marketing, Edition Issue 3, July, Volume Volume 38, Pages 391–399, American Marketing Association, 2019
  • "Sophisticated but Confused: The Impact of Brand Extension and Motivation on Source Confusion", Psychology & Marketing, Edition 5, Volume 28, Pages 457-478, 2011
  • "An Empirical and Consumer Psychology Analysis of Trademark Distinctiveness", Arizona State Law Journal, Edition 4, Volume 41, Pages 1033-1109, 2009
  • "Blind Insights: A New Technique for Testing A Priori Hypotheses with Qualitative Methods", Qualitative Market Research: An International Journal, Edition 1, Volume 12, Pages 15-35, 2009
  • "Sophistication, Bridging the Gap, and the Likelihood of Confusion: An Empirical and Theoretical Analysis", Trademark Reporter, Volume 98, Pages 913-949, The Law Journal of the International Trademark Association, 2008
  • "Forecasting Deep Consumer Resonance: An Application of the ZaltmanMetaphor Elicitation Technique (ZMET)", Advances in Business and Management & Forecasting, Volume 5, Pages 133-156, Elsevier, 2008
  • "Trademarks, Consumer Psychology, And The Sophisticated Consumer", Emory Law Journal, Edition 3, Volume 57, Pages 575-650, Emory University School of Law, 2008
  • "The Stonewall Metaphor: Making an Impact with Transformative Consumer Research", Advances in Consumer Research, Volume 34, Pages 8-9, Association for Consumer Research, Duluth, MN, 2007
  • "Improving Sales Forecasts by Testing Underlying Hypotheses about Consumer Behavior: A Proposed Qualitative Method", Advances in Business and Management Forecasting, Volume 4, Pages 183-197, Elsevier, Amsterdam, Kenneth D. Lawrence et al, 2006
  • "Moving Beyond Service Perceptions: Using Video Methods to Analyze Actual Service Disparities Among Ethnoracial Minority Customers", Journal of Service Research, American Marketing Association

Experience

Professional

  • Expert Witness, Trademark Infringement Litigation--Expert to Likelihood of Consumer Confusion, 2004
  • Research Associate, Olson, Zaltman & Associates (Cambridge, MA), 1997–2010
  • Owner and General Contractor, Christensen Home Construction Company, 1987–1997

Awards

  • 2020 Outstanding EMBA Teaching Award, BYU MBA Program, 2020
  • Outstanding Citizen Recognition, Marketing and Global Supply Chain Department, 2015
  • Outstanding Teaching Recognition, Marketing and Global Supply Chain Department, 2013
  • Outstanding Researcher Award, Department of Business Management, 2008
  • Teaching Excellence Award, Marketing Management Association (MMA), 2008

Languages

  • English

BYU Citizenship

  • Marriott MBA Program — Other — September 2018–June 2020
  • Marketing Lab Development Committee — Committee/Council Member — January 2011–September 2018
  • Marketing Behavioral Lab Steering Committee — Committee/Council Member — January 2010–September 2018
  • MBA Curriculumm Committee — Committee/Council Member — July 2009–September 2018
  • MBA Marketing Track Chair — Committee/Council Chair — July 2009–September 2018
  • Global Marketing Study Abroad — Program Chair/Coordinator — June 2016–July 2017
  • Kuntz Scholarship — Committee/Council Chair — 2008–2014
  • MBA Admissions Committee — Committee/Council Member — July 2009–August 2014
  • MBA Admissions Committee — Committee/Council Member — July 2009–August 2014
  • MBAMA Advisor — Student Org Advisor — July 2009–May 2013
  • Kuntz Scholarship — Committee/Council Chair — 2008–2012
  • Institute of Marketing Avisory Board Member — Committee/Council Member — 2003

Professional Citizenship

  • Journal of the Association for Consumer Research, Reviewer, Ad Hoc Reviewer, January 2015