Head shot of Michael Swenson

Michael Swenson

Christensen Professor of Marketing,
Marketing & Global Supply Chain, Department of

To view contact information, verify you are human below:


Selected Publications

  • "Engaging Students in Large Sections of Principles of Marketing", Business Education Innovation Journal, Volume 11, Issue 1, Pages 162-170, 2019
  • "An Empirical Analysis of the Success Factors in an Introductory Financial Management Class", Journal of the Academy of Business Education, Volume 18, Issue Winter 2017, Pages 231-284, 2017
  • "The Determinants of Student Performance in a University Marketing Class", Journal of Business Education Innovation, Volume 8, Issue 2, Pages 21-31, Elm Street Press, Salt Lake City, Utah, 2016
  • "Entrepreneurial Marketing: A Framework for Creating Opportunity with Competitive Angles", Journal of Applied Business and Economics, Volume 13, Issue 1, Pages 47-52, North American Business Press, West Palm Beach, Florida, 2012
  • "Boom Start: Principles of Entrepreneurial Marketing", Issue 2nd, Kendall Hunt, 2010

Awards

  • Outstanding Faculty Award, Marriott School, 2011
  • Christensen Professor of Marketing, Brigham Young University, 2004
  • Outstanding Teaching Award, Marriott School, 1996
  • Teaching Excellence Award, MBA, 1995

Languages

  • Swedish

Administrative Assignments

  • Department Chair — Business Management: Overall, I enjoyed my service as department chair because of the outstanding faculty in my department. I also enjoyed my work and associations on the executive committee. Thank you. — 2009–2009
  • Department Chair — Business Management: Overall, I enjoy my service as department chair because of the outstanding faculty in my department. Splitting the department was both difficult and somewhat liberating. I will continue to work closely with Steve Thorley during this extended transition. <br><br>I enjoy working with the deans, department chairs, and program chairs on the executive committee. My additional one-year appointment (seven years) ends in June 2009. So, the deans may want to start thinking about a replacement.<br>Thanks. — 2008–2008
  • Department Chair — Business Management: Overall, I enjoy my service as department chair because of the outstanding faculty in my department. I also enjoy working with the deans, department chairs, and program chairs on the executive committee. My second term (six years) ends in June 2008. So, the deans may want to start thinking about a replacement.<br>Thanks. — 2007–2007
  • Department Chair — Business Management: Overall, I enjoy my service as department chair because of the outstanding faculty in my department. I also enjoy working with the deans, department chairs, and program chairs on the executive committee. — 2006–2006
  • Department Chair — 2005–2005
  • Department Chair — 2004–2004
  • Department Chair — 2003–2003
  • Department Chair — 2002–2002

BYU Citizenship

  • University Academic Review Committee — Committee/Council Member — September 2019
  • Marketing Lab Advisory Board — Committee/Council Member — January 2016
  • Undergraduate Curriculum Committee — Committee/Council Member — January 2011–January 2018
  • Faculty Advisory Council (FAC) — Committee/Council Member — September 2009–August 2012