Michael Swenson

Michael Swenson

Christensen Professor of Marketing,
Marketing & Global Supply Chain, Department of

Office: 624 TNRB
Phone: (801) 422-2799
Email: michael_swenson@byu.edu

Selected Publications

  • "An Empirical Analysis of the Success Factors in an Introductory Financial Management Class", Journal of the Academy of Business Education, Volume forthcoming.    
  • "The Determinants of Student Performance in a University Marketing Class", Journal of Business Education Innovation, Edition 2, Volume 8, Issue 2, Pages 21-31, Elm Street Press, Salt Lake City, Utah, 2016.    
  • "Entrepreneurial Marketing: A Framework for Creating Opportunity with Competitive Angles", Journal of Applied Business and Economics, Edition 1, Volume 13, Issue 1, Pages 47-52, North American Business Press, West Palm Beach, Florida, 2012.    
  • "Boom Start: Principles of Entrepreneurial Marketing", Edition 2nd, Issue 2nd, Kendall Hunt, 2010.    

Awards

  • Christensen Professor of Marketing , Brigham Young University , 2015
  • Ford Professor of Marketing , Marriott School , 2004

Languages

  • Swedish

Administrative Assignments

  • Department Chair — 2003 - 2003
  • Department Chair — 2002 - 2002

BYU Citizenship

  • Undergraduate Curriculum Committee Committee/Council Member January, 2011
  • Faculty Advisory Council (FAC) Committee/Council Member September, 2009 - August, 2012

Presentations

  • An Empirical Analysis of the Factors of Success in a Principles of Finance Class - - Financial Education Association - 2015