Michael Swenson

Christensen Professor of Marketing,
Marketing and Global Supply Chain

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Selected Publications

"Video Game and Social Media Usage vis-à-vis Academic Performance in a Marketing Principles Course: An Empirical Analysis", Business Education Innovation Journal, Edition 1, Volume 13, Pages 129-133, 2021
"Engaging Students in Large Sections of Principles of Marketing", Business Education Innovation Journal, Edition 1, Volume 11, Pages 162-170, 2019
"An Empirical Analysis of the Success Factors in an Introductory Financial Management Class", Journal of the Academy of Business Education, Edition Winter 2017, Volume 18, Pages 231-284, 2017
"Entrepreneurial Marketing: A Framework for Creating Opportunity with Competitive Angles", Journal of Applied Business and Economics, Edition 1, Volume 13, Pages 47-52, North American Business Press, West Palm Beach, Florida, 2012
"Boom Start: Principles of Entrepreneurial Marketing", Edition 2nd, Kendall Hunt, 2010

Department Chair — Business Management: Overall, I enjoyed my service as department chair because of the outstanding faculty in my department. I also enjoyed my work and associations on the executive committee. Thank you. — 2002–2009

University Academic Review Committee — Committee/Council Member — September 2019–0
Undergraduate Curriculum Committee — Committee/Council Member — January 2011–January 2018
Marketing Lab Advisory Board — Committee/Council Member — January 2016–0
Faculty Advisory Council (FAC) — Committee/Council Member — September 2009–August 2012