Head shot of Matt Madden

Matt Madden

Associate Teaching Professor of Marketing,
Marketing & Global Supply Chain, Department of
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Biography

I've worked in marketing and insights consulting for over 15 years, specializing in brand positioning, new product development, messaging, segmentation & targeting, marketing effectiveness, and CX. I've led global marketing science teams in a client-facing role, driving analytics methodology for many Fortune 500 clients across Technology, Financial Services, Retail, Travel, Entertainment, and more.

Education

  • MS, Statistics, BYU, 2003
  • BS, Statistics-Business, BYU, 2000

Experience

Professional

  • Managing Partner, Hall & Partners, 2017–2019
  • Global Head of Analytics, Hall & Partners, 2014–2016
  • VP of Analytics, The Modellers, 2009–2014
  • Director of Analytics, The Modellers, 2005–2009
  • Data Analyst, The Modellers, 2000–2005

Languages

  • Italian

Administrative Assignments

  • Director — Directing our top marketing students on professional-level client work through the The Marketing Lab, which provides brand positioning, new product development, messaging, segmentation & targeting, customer experience research, and more. Driving analytics initiatives and collaboration across BYU. — 2019