2019 Business Language Case Competition
Coalatree Business Visit & History
COALATREE BUSINESS VISIT
We will be meeting with the head executives of Coalatree at their headquarters in Salt Lake City. These executives will also be holding a lecture where teams will learn more about operations, supply chain, and marketing strategies. You won't want to miss out on this unique opportunity included in this year's competition!
History of Coalatree: Eco-Minded Goods
Sustainability is part of who we are. Our roots are on a rural farm in Western Colorado, where we were founded by a group of friends on a journey to create sustainably sourced apparel and multi-use products. We’ve since grown, moved to Salt Lake City, and adapted our model to meet the needs of an ever-changing world.
Coalatree designs eco-minded gear and apparel for the adventurer in everyone, from athletes and photographers to your average city folks and weekend warriors. Our passion is to bring elements of the outdoors and the city life together. Whether you’re summiting the tallest peaks or lounging around town with friends, our products are practical, stylish, and functional.
To us, a MTN2CTY lifestyle is one of adventure, freedom, and ease. We wake up early to catch sunrise on a ridge before seamlessly transitioning into the office. We’re out on the town on a Friday night with friends then up for dawn patrol on powder days. To Greet the Outdoors is to be ready to pack our bags, hit the road, run the trails, and explore.