Strategy Capstone


The undergraduate strategy program at the BYU Marriott School of Business prepares a dedicated group of students for careers in strategy consulting or strategic management in large or entrepreneurial firms. An important part of the strategy program is a capstone project in which student teams work with a company to help it solve a real strategic business problem. Students scope the engagement, diagnose and analyze the issues, and prepare a set of recommendations to the company to successfully improve performance.

Previous Clients

Strategy capstone students have assisted more than thirty clients, including QualtricsColdwell Banker, InsideSales, L3, and Adobe.

Client Reactions

“I just wanted to pass along my feedback on the group you sent us this semester. I was very happy with their work. They came up with some great insights. . .. They were also very professional. Several people from our staff have commented on the effort they expended.”

“Thank you for allowing your students to be part of our team for the semester. What an impressive group of young men! It is great to know we have such fine future business leaders being educated and prepared for the future.”

Student Experience

“The strategy capstone is a fantastic program that develops valuable consulting skills. It gives students an opportunity to get practical consulting experience while being involved in all aspects of a consulting engagement. Students must take a leadership role (1) in managing client interactions, (2) in developing the scope and work plan for the engagement, and (3) in generating high-value analysis and recommendations for the client. They also must learn how to work in a nonhierarchical team and motivate their peers. All this must be done without the safety net of more senior consultants to hold their hands through the process. I know students who have successfully completed a strategy capstone project have been thrown in the deep end and learned to swim as a team.”
—Former strategy student Charles Barrett, employed at McKinsey & Company

About the Director

Dr. James Oldroyd is an associate professor of strategy at BYU and the Ford Motor/Richard Cook Research Fellow. He directs the strategy program capstone projects. He received his PhD from the Kellogg School of Management at Northwestern University in 2007. He was an associate professor of management at SKK GSB in Seoul, South Korea, for five years and an assistant professor of international business at The Ohio State University for three years. He has published in outlets such as the Academy of Management Review, Organization Science, and Harvard Business Review. He teaches courses on strategy, strategy implementation, international business, and negotiations to undergraduates, MBA students, and executives.

Sponsor a Project

If you are interested in sponsoring a project, click here to submit an application.