What Will I Study?
Marketing students learn to conduct market research, understand consumer behavior, and create effective advertising and promotions. In addition to their marketing foundation, they learn the basics of other cross-functional areas of business (accounting, logistics, etc.) to give them the context needed to work in managerial-level roles. They specialize their skills in marketing by selecting from a set of electives ranging from principles of professional selling to data analysis.
The marketing major is a 64-credit hour limited enrollment program. The program accepts 60 students yearly to start marketing coursework Fall semester. Students are encouraged to take 12-15 credits each semester after admittance so they can graduate in 3-4 semesters. Students take the marketing junior core, a 10-credit envelope of classes, their first semester.
Marketing Junior Core
MSB 326 (formerly BUS M 326): Career Development (1.0 credit)
MKTG 401 (BUS M 442): Marketing Research (3.0 credits)
MKTG 402 (BUS M 444): Consumer Behavior (3.0 credits)
MKTG 403 (BUS M 455): Advertising and Promotions Management (3.0 credits)
Students also complete three marketing electives and their capstone (MKTG 429: Marketing Strategy) in addition to other core business requirements.