What Will I Study?
Marketing students learn to conduct market research, understand consumer behavior, and create effective advertising and promotions. In addition to obtaining a solid marketing foundation you can specialize with elective classes designed to support three tracks: data analytics, digital marketing, and professional selling. You will also learn the basics of other cross-functional areas of business to prepare you for managerial-level roles.
Program Overview
The marketing major is a 64-credit hour limited enrollment program. The program accepts 90 students yearly to start marketing coursework Fall semester. Students are encouraged to take 12-15 credits each semester after admittance so they can graduate in 3-4 semesters. Students take the marketing junior core, a 13-credit envelope of classes, their first semester.
Marketing Junior Core
MKTG 326: Career Development (1.0 credit)
MKTG 401: Marketing Research (3.0 credits)
MKTG 402: Consumer Behavior (3.0 credits)
MKTG 403: Advertising and Promotions Management (3.0 credits)
MSB 325: Introductory Business Analytics (3.0 credits)
Additional Requirements
Students also complete three marketing electives and their capstone (MKTG 429: Marketing Strategy) in addition to other core business requirements.
For full list of coursework see the flowchart and course catalog.