Admission Criteria

How to Become a Competitive Applicant

  • Demonstrate a Passion for Marketing
  • Succeed Academically 
    • GPA: Earn high grades in the prerequisite courses and your other BYU coursework 

Application Criteria

Most students apply after their sophomore year. GPA, resume, and an essay will be evaluated.

GPA: Both prerequisite and BYU coursework grades are considered. A minimum 3.0 prerequisite GPA is required to be eligible to apply. 

Résumé: Content-rich résumés that are properly formatted and polished. 

Essay: 100-600 words in response to the following prompt:

  • We want to admit students who will be successful marketers. The key attributes of successful marketers include a passion for Marketing, strong work ethic, and the ability and desire to learn. Given these attributes, market yourself by demonstrating evidence of these attributes from your life experiences such as prior work experience, internships, competitions, club participation, or coursework. Describe in detail one or two specific experiences.

For more detailed application criteria, please click here.