Marketing News 

Whether it is working for major corporations or teaching at BYU Marriott, Mike Bond believes in setting goals and loving what you do.

BYU Marriott teams dominated at a recent marketing competition, with an MBA team and an undergraduate team claiming the top two spots.

For Braden Coleman, vlogging with the purpose to journal and celebrate his growing family evolved into a space to share goodness and hone in on his professional skills.

Marketing students flew to Silicon Valley to enhance their network and get a sneak peek into the workplace at companies such as Google, Pinterest, and Visa.

Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.

Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?

Ever tried to sell something you’ve owned for a while on Craigslist and found that no one is willing to pony up what you’re asking?

Undergraduate programs at BYU and the Marriott School of Business rose to new heights in the latest rankings from U.S. News and World Report.

Life after graduation has taken them 1,700 miles apart. But drawing on their business savvy, these sisters have found a way to stay close by running The DIY Lighthouse.

The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.

New research finds the type of sensory experience an advertisement conjures up in our mind—taste and touch vs. sight and sound — has a fascinating effect on when we make purchases.

With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.

Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.

Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.

Michael Thompson, Shane Allred, and others were recognized at the annual Marriott School Awards Luncheon for their contributions to the university and their respective fields.

BYU is one of the top five universities in the country for turning research discoveries into new technology, products and companies, according to a report released today.

More than six hundred Marriott School students, faculty, and alumni came together for to honor this year's Bateman Award honorees.

Marketing major Eric Stopper and his startup developing a wearable fetal activity tracker won the $40,000 grand prize at the Utah Entrepreneur Challenge.

Eight entrepreneurs entered the waters at this year’s Shark Tank-themed New Venture Challenge. There was only one survivor.

Associate Dean Keith Vorkink discussed the challenges of learning how to make correct judgments in the face of uncertainty at Tuesday's BYU Devotional.