In the Market of Creating Opportunities
Friday Feb 19 2021
Inspired by the help and guidance he received from his peers and professors at the BYU Marriott School of Business, marketing senior Parker Stohlton decided to give back. Stohlton’s efforts eventually culminated with the creation of a program to help pre-business students land internships and gain valuable work experience. Driven by his passion for marketing and making connections with others, Stohlton works hard to pass on the baton to the next generation of BYU Marriott students.
From the Ground Up
Wednesday Jan 13 2021
Within of a year of graduating from the BYU Marriott School of Business, Luisa Chil helped build a company from the ground up. Now working at a digital marketing agency in Chicago, Chil uses her past growth experiences and lessons she has learned to help her succeed in her career and give back to her community.
Helping Others Make Better Decisions
Thursday Dec 17 2020
Marc Dotson, a BYU Marriott School of Business assistant professor of marketing, ventured through various fields of study, including journalism, political science, and international political economy, before discovering how marketing could be used to fulfill his aspiration of helping people make better decisions.
Preparing Global Marketers
Wednesday Dec 02 2020
In a global market that is constantly expanding, companies that wish to succeed must understand how to apply business strategies and models to a plethora of cultures and peoples. Through the efforts of dedicated faculty at the BYU Marriott School of Business, students in the marketing program are getting firsthand knowledge of what it means to market to a global audience; they are also learning how to truly make the world their campus.
Opening Doors of Learning
Friday Oct 16 2020
As COVID-19 forced businesses to reevaluate how they operate in times of crisis, the normal practice of college students traveling to companies around the world to complete internships became untenable. However, in the midst of a global pandemic, the Marketing Lab at the BYU Marriott School of Business reinvented itself to help students have meaningful internship experiences. As students remotely worked on projects in the lab, they developed their skills and helped clients find the insights needed in an ever-changing and fast-moving world.
A Passion for Doing Good
Tuesday Oct 13 2020
The four years a student spends in high school are a time of growth, fun, and. . . coming up with creative solutions to help a company save thousands of dollars? For Spencer Call, that was exactly his high school experience. Now a student at the BYU Marriott School of Business, Call is building on the work he did years ago to develop the skills necessary to create a career that will not only help him grow as a person but also help improve the lives of the people around him.
Stepping Outside the Box
Thursday Oct 08 2020
As a former singer in the Tabernacle Choir at Temple Square, Jeff Larson recognizes the value of carefully following instructions as he and his fellow choir members must follow their conductor precisely in order to create beautiful music. However, as an associate professor of marketing at the BYU Marriott School of Business, he encourages his students to look beyond the instructions they’re given and use their unique abilities to create digital marketing strategies that are new and different.
Reaching Personal Summits
Tuesday Sep 01 2020
As someone who has both stood at the summit of Mt. Kilimanjaro in Tanzania and sits at a desk inside Google headquarters in California, BYU Marriott School of Business marketing alum Orrin Hancock knows a thing or two about setting goals and following through to reach physical and personal summits.
BYU Marriott Professor, Colleagues Honored for Minority Entrepreneur Research, Named Finalist for First-Ever Award
Friday Aug 07 2020
Dr. Glenn Christensen, an associate professor of marketing and Garrett Research Fellow at the BYU Marriott School of Business, has been recognized, along with his colleagues, for their research on minority entrepreneurs and the challenges they face when trying to acquire funding. They received the AMA-EBSCO Annual Award for Responsible Research in Marketing from the American Marketing Association and were named finalists for the first-ever Bradford-Osborne award from the Foster School of Business at the University of Washington.
Ski Gear and Sales Principles
Thursday Jun 25 2020
Whether he's selling ski gear or helping nonprofits refine their marketing strategies, senior Cameron Fry uses the skills from the BYU Marriott marketing program to make an impact.
Eleven BYU Marriott Students Receive Bateman Award
Friday May 15 2020
The BYU Marriott School of Business named eleven recent graduates as 2020 Merrill J. Bateman Outstanding Student Award winners.
BYU Marriott Names New Associate Dean
Bonnie Anderson Assumes Role 18 May Thursday May 14 2020
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school’s newest associate dean. Anderson takes over for previous associate dean Keith Vorkink on 18 May.
From the Marketing Program to Motorcycle Apparel
Thursday May 14 2020
For BYU Marriott marketing alum Andrew Hancock, the opportunity to film a motorcycling trip through Baja, California, led to co-owning a motorcycle apparel company.
The Perks of Being a Professor
Thursday Apr 16 2020
When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.
Bringing Marketers Together: BYU Marriott Marketing Program Hosts First Alumni Conference
Friday Apr 10 2020
The BYU Marriott marketing program recently made efforts to help alumni connect with each other during the program's first alumni conference.
From Intern to President
Tuesday Apr 07 2020
After finishing a sales internship at Qualtrics last summer, Noah Kirk, a senior in BYU Marriott's marketing program, returned to BYU Marriott and founded the BYU Sales Club.
Finding Family in the Marketing Program
Friday Apr 03 2020
Growing up in war-torn Jerusalem, Jeannine Mosarsa, a senior in BYU Marriott’s marketing program, had a different childhood from most BYU Marriott students. However, after leaving her family to move to the United States and attend BYU, the Marketing Association became a second family for Mosarsa.
The Pursuit of Passion
Thursday Mar 26 2020
For Samuel Sorensen, a senior in BYU Marriott's marketing program, pursuing an education in marketing also allows him to pursue his passion.
Wednesday Feb 19 2020
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
Marketing Lab's First Case Competition Gives Back to Students
Tuesday Jan 28 2020
BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.