Marketing News  BYU Marriott RSS News Feed

  • BYU MA Takes a Trip to the Bay Monday Jan 22 2018

    Marketing students flew to Silicon Valley to enhance their network and get a sneak peek into the workplace at companies such as Google, Pinterest, and Visa.


  • Linked Up with LinkedIn Wednesday Dec 20 2017

    Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.


  • Free Samples Increase Sales Monday Dec 11 2017

    Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?


  • Break the Attachment Before You Sell Friday Oct 13 2017

    Ever tried to sell something you’ve owned for a while on Craigslist and found that no one is willing to pony up what you’re asking?


  • New U.S. News Rankings Released Tuesday Sep 12 2017

    Undergraduate programs at BYU and the Marriott School of Business rose to new heights in the latest rankings from U.S. News and World Report.


  • Seeing Double Friday Sep 08 2017

    Life after graduation has taken them 1,700 miles apart. But drawing on their business savvy, these sisters have found a way to stay close by running The DIY Lighthouse.


  • BYU Announces Business School Changes Wednesday Aug 30 2017

    The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.


  • How Senses Affect When You Buy Study shows how advertisements that target certain senses influence purchase timing Thursday Jun 29 2017

    New research finds the type of sensory experience an advertisement conjures up in our mind—taste and touch vs. sight and sound — has a fascinating effect on when we make purchases.


  • IMA Club Lauded for Elite Performance Friday May 19 2017

    With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.


  • Bingham Announced as OLS Chair Tuesday May 16 2017

    Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.


  • Marriott School Graduates Honored Friday Apr 28 2017

    Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.


  • Marriott School Honors Faculty, Staff Friday Apr 21 2017

    Michael Thompson, Shane Allred, and others were recognized at the annual Marriott School Awards Luncheon for their contributions to the university and their respective fields.


  • BYU Ranked No. 4 on Top Tech Transfer List Milken Institute ranks university for turning research discoveries into new technology, products and companies Friday Apr 21 2017

    BYU is one of the top five universities in the country for turning research discoveries into new technology, products and companies, according to a report released today.


  • Closing Banquet Honors and Celebrates Tuesday Apr 18 2017

    More than six hundred Marriott School students, faculty, and alumni came together for to honor this year's Bateman Award honorees.


  • BYU Company Wins U of U Competition Monday Apr 17 2017

    Marketing major Eric Stopper and his startup developing a wearable fetal activity tracker won the $40,000 grand prize at the Utah Entrepreneur Challenge.


  • Top Cash Prize Goes to NVC Survivor Monday Apr 17 2017

    Eight entrepreneurs entered the waters at this year’s Shark Tank-themed New Venture Challenge. There was only one survivor.


  • BYU Devotional: Real Causes and Real Effects Wednesday Mar 29 2017

    Associate Dean Keith Vorkink discussed the challenges of learning how to make correct judgments in the face of uncertainty at Tuesday's BYU Devotional.


  • Cracked That Case BYU students clinch first place in the Milgard CSR Case Competition Friday Mar 24 2017

    T-Mobile's CSR plan is a win-win thanks to a group of BYU students who walked away with first place in the Milgard Case Competition.


  • Team Diversity Takes the Trophy Wednesday Mar 15 2017

    An economics major, a math major, a strategy major, a psychology major, and a human resource major may not have a lot in common—except when it comes to winning.


  • Gauging Brand Health in Real Time Wednesday Jan 04 2017

    When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?