Marketing News 

As someone who has both stood at the summit of Mt. Kilimanjaro in Tanzania and sits at a desk inside Google headquarters in California, BYU Marriott School of Business marketing alum Orrin Hancock knows a thing or two about setting goals and following through to reach physical and personal summits.

Dr. Glenn Christensen, an associate professor of marketing and Garrett Research Fellow at the BYU Marriott School of Business, has been recognized, along with his colleagues, for their research on minority entrepreneurs and the challenges they face when trying to acquire funding. They received the AMA-EBSCO Annual Award for Responsible Research in Marketing from the American Marketing Association and were named finalists for the first-ever Bradford-Osborne award from the Foster School of Business at the University of Washington.

Whether he's selling ski gear or helping nonprofits refine their marketing strategies, senior Cameron Fry uses the skills from the BYU Marriott marketing program to make an impact.

The BYU Marriott School of Business named eleven recent graduates as 2020 Merrill J. Bateman Outstanding Student Award winners.

BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school’s newest associate dean. Anderson takes over for previous associate dean Keith Vorkink on 18 May.

For BYU Marriott marketing alum Andrew Hancock, the opportunity to film a motorcycling trip through Baja, California, led to co-owning a motorcycle apparel company.

When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.

The BYU Marriott marketing program recently made efforts to help alumni connect with each other during the program's first alumni conference.

After finishing a sales internship at Qualtrics last summer, Noah Kirk, a senior in BYU Marriott's marketing program, returned to BYU Marriott and founded the BYU Sales Club.

Growing up in war-torn Jerusalem, Jeannine Mosarsa, a senior in BYU Marriott’s marketing program, had a different childhood from most BYU Marriott students. However, after leaving her family to move to the United States and attend BYU, the Marketing Association became a second family for Mosarsa.

For Samuel Sorensen, a senior in BYU Marriott's marketing program, pursuing an education in marketing also allows him to pursue his passion.

Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.

BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.

Between selling a business and starting a career at LinkedIn, BYU Marriott marketing alum Chase Evans has been busy since he graduated in 2018.

The Brigham Young University Marriott School of Business welcomes seven new professors to the Tanner Building this fall.

All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began—academia.

Marketing alum Mitchell Kimball spent his free time messaging, emailing, calling, and visiting anyone involved in careers that interested him, efforts which would prepare him to be a top candidate for his dream job.

Growing up in Provo, marketing senior Emily Beukers wasn’t sure if she wanted to go to BYU or somewhere further away from home. However, once she entered the BYU Marriott School of Business, Beukers knew she belonged.

Every day at 7:30 a.m., an alarm sounds on the phone of BYU Marriott School of Business alum Tyler Morgan which reads, “Go save babies.” Morgan is a product manager at Owlet, a company that creates products that monitor a baby’s vital signs and alerts parents when the product detects alarming readings.

Who wouldn’t enjoy a new cereal made from their favorite donut brand? That’s just one of the questions BYU Marriott’s Marketing Lab has explored recently. Innovative ideas require research, data, and analysis, and at a fraction of the cost of competitors, the lab offers just that.