Marketing News  BYU Marriott RSS News Feed

  • Changing Marketing Class Curriculum Wednesday Jul 18 2018

    New adjunct professor Bruce Rowe added real world experience and new curriculum to the Internet Marketing of Products and Services course.


  • Thompson Named Interim Dean Tuesday Jun 12 2018

    Michael P. Thompson will serve as interim dean from 1 July 2018 to 31 December 2018. Steve Glover and Keith Vorkink will continue to serve as associate deans.


  • New Dean Announced Wednesday May 23 2018

    Brigham Young University Academic Vice President Jim R. Rasband has announced that Brigitte C. Madrian has been named the ninth dean of the BYU Marriott School of Business.


  • Female Founders Honored Tuesday May 15 2018

    The first-ever Sego Awards recognized the top female entrepreneurs in Utah, including multiple BYU Marriott alumnae.


  • Pinning Success Tuesday May 08 2018

    Phil Andersen, BYU Marriott marketing alum and partner team manager at Pinterest, knows a thing or two about proactively achieving professional success.


  • BYU Marriott Awards Honor Personnel Wednesday Apr 25 2018

    Faculty, staff, and administrators received recognition for their outstanding teaching, research, and service during the school’s annual year-end awards luncheon.


  • Love What You Do Friday Apr 20 2018

    Whether it is working for major corporations or teaching at BYU Marriott, Mike Bond believes in setting goals and loving what you do.


  • Sawtooth Competition Sweep Friday Apr 13 2018

    BYU Marriott teams dominated at a recent marketing competition, with an MBA team and an undergraduate team claiming the top two spots.


  • How Hobbies Develop Growth Wednesday Feb 28 2018

    For Braden Coleman, vlogging with the purpose to journal and celebrate his growing family evolved into a space to share goodness and hone in on his professional skills.


  • BYU MA Takes a Trip to the Bay Monday Jan 22 2018

    Marketing students flew to Silicon Valley to enhance their network and get a sneak peek into the workplace at companies such as Google, Pinterest, and Visa.


  • Linked Up with LinkedIn Wednesday Dec 20 2017

    Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.


  • Free Samples Increase Sales Monday Dec 11 2017

    Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?


  • Break the Attachment Before You Sell Friday Oct 13 2017

    Ever tried to sell something you’ve owned for a while on Craigslist and found that no one is willing to pony up what you’re asking?


  • New U.S. News Rankings Released Tuesday Sep 12 2017

    Undergraduate programs at BYU and the Marriott School of Business rose to new heights in the latest rankings from U.S. News and World Report.


  • Seeing Double Friday Sep 08 2017

    Life after graduation has taken them 1,700 miles apart. But drawing on their business savvy, these sisters have found a way to stay close by running The DIY Lighthouse.


  • BYU Announces Business School Changes Wednesday Aug 30 2017

    The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.


  • How Senses Affect When You Buy Study shows how advertisements that target certain senses influence purchase timing Thursday Jun 29 2017

    New research finds the type of sensory experience an advertisement conjures up in our mind—taste and touch vs. sight and sound — has a fascinating effect on when we make purchases.


  • IMA Club Lauded for Elite Performance Friday May 19 2017

    With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.


  • Bingham Announced as OLS Chair Tuesday May 16 2017

    Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.


  • Marriott School Graduates Honored Friday Apr 28 2017

    Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.