Marketing News 

Though Adkins has experience in golf, cartography, and geographic information systems, he found his passion in chocolate while interning for Hershey.

Have you ever considered living in a truck to save money on rent? One BYU Marriott alum made this idea a reality.

From London to Dubai to Munich, BYU Marriott students traveled abroad to learn on BYU's world campus.

New adjunct professor Bruce Rowe added real world experience and new curriculum to the Internet Marketing of Products and Services course.

Michael P. Thompson will serve as interim dean from 1 July 2018 to 31 December 2018. Steve Glover and Keith Vorkink will continue to serve as associate deans.

Brigham Young University Academic Vice President Jim R. Rasband has announced that Brigitte C. Madrian has been named the ninth dean of the BYU Marriott School of Business.

The first-ever Sego Awards recognized the top female entrepreneurs in Utah, including multiple BYU Marriott alumnae.

Phil Andersen, BYU Marriott marketing alum and partner team manager at Pinterest, knows a thing or two about proactively achieving professional success.

Faculty, staff, and administrators received recognition for their outstanding teaching, research, and service during the school’s annual year-end awards luncheon.

Whether it is working for major corporations or teaching at BYU Marriott, Mike Bond believes in setting goals and loving what you do.

BYU Marriott teams dominated at a recent marketing competition, with an MBA team and an undergraduate team claiming the top two spots.

For Braden Coleman, vlogging with the purpose to journal and celebrate his growing family evolved into a space to share goodness and hone in on his professional skills.

Marketing students flew to Silicon Valley to enhance their network and get a sneak peek into the workplace at companies such as Google, Pinterest, and Visa.

Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.

Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?

Ever tried to sell something you’ve owned for a while on Craigslist and found that no one is willing to pony up what you’re asking?

Undergraduate programs at BYU and the Marriott School of Business rose to new heights in the latest rankings from U.S. News and World Report.

Life after graduation has taken them 1,700 miles apart. But drawing on their business savvy, these sisters have found a way to stay close by running The DIY Lighthouse.

The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.

New research finds the type of sensory experience an advertisement conjures up in our mind—taste and touch vs. sight and sound — has a fascinating effect on when we make purchases.