Marketing News 

The auto industry has been based on processes since its beginning with the invention of the assembly line. It's therefore not surprising a Marriott School professor's work, which found that trust in the industry is also based on predictable processes, has been named the most influential study of the decade.

While the housing market continues to struggle, the amount of real estate research produced at Brigham Young University is on the rise. BYU has been named one of the top 10 U.S. universities researching real estate in the last 10 years according to an article published in the Journal of Real Estate Finance and Economics.

What does space exploration have to do with business strategy? More than you'd think. The Economist recently featured Peter Madsen, BYU assistant professor of organizational behavior and strategy, for his research using orbital launch attempts to investigate how organizations learn from both successful and failed ventures.

Zappos founder Tony Hsieh, who sold his fast-growing shoe and apparel company to Amazon for $1.2 billion, recently revealed that he would have preferred to take the company public instead. But board members had other ideas and thought selling the company was a better way to “harvest” their investments.

A Marriott School of Management professor will be helping recognize businesses that demonstrate excellence in quality and performance after being selected to serve on the Board of Overseers for the Malcolm Baldrige National Quality Award.

A team of Brigham Young University undergraduate students came home with the first-place title from the inaugural Duff & Phelps National Case Study Competition in New York. This new competition focused on the complex finance skills used in business valuations.

Organizational behavior and strategy faculty at Brigham Young University were ranked fourth in the nation for their 2009 publications in the top academic journals of the field, according to a list published by the University of Texas at Dallas.

Ready. Aim. Launch hippopotamus. Hippo Blast, a game for iPhone in which the player shoots a cartoon hippo from a cannon to see how far it will go, won first place and $10,000 at the second annual Omniture iPhone App Competition, hosted by the Rollins Center for Entrepreneurship and Technology at the Marriott School of Management.

Brigham Young University's basketball team may be out of the running for the NCAA finals, but there's still hope for one bracket of BYU students. This month a team of three MBAs and two undergraduates from BYU's Marriott School of Management won the Americas Investment Research Challenge, sponsored by the CFA Institute. The team will now represent the Americas region at the Global Investment Research Challenge in Hong Kong on April 17.

Two students and two faculty members from the Marriott School of Management were presented with the 2010 Merrill J. Bateman Awards, the only school-wide awards selected entirely by students.

The wisdom of the ages sets forth two ways to make a donkey walk forward: hit its backside with a stick, or dangle a carrot in front of it. Consumer activists tend to use sticks, such as lawsuits, protests and boycotts, to persuade companies to be socially responsible. But as part of a new internship program, five students at Brigham Young University decided to experiment with carrots —mobs of them.

Entrepreneurs blaze their own trails and make their own success, but lessons learned from those who have gone before can increase a startup's chances. That's the message of a new book about entrepreneurial marketing from three Brigham Young University business professors.

Four Brigham Young University students walked away with distinguished internships after competing in the fourth annual MUSA Internship Competition. New to this year's competition is an internship fair and a series of workshops to help students seek employment and improve their professional skills.

Many students in the Marriott School of Management are busy juggling packed schedules filled with rigorous coursework and extracurriculars — but that doesn't stop them from setting the books aside to lend a helping hand. Here's a glance at service activities performed last semester by three student groups: the Marriott Undergraduate Student Association, Rotaract and Marriott On-Board.

The Salt Lake Tribune takes an in-depth look at the Marriott School of Management in two stories printed Sunday, Jan. 31.

Claremont Graduate University honored Warner P. Woodworth, professor of organizational leadership and strategy at Brigham Young University, as the first Peter F. Drucker Centennial Global Entrepreneur in Residence.

Everyone knows the stereotype — the pushy, obnoxious and at times deceptive salesperson. But a new curriculum taught in a Brigham Young University sales management class shows students sales and integrity aren't mutually exclusive and that salespeople can be just as good at listening as they are at making the pitch.

Everybody knows the investing mantra that you should expect to earn higher returns on riskier investments. But investors looking to hit it big in 2010 may want to consider a new study by three Brigham Young University finance professors, which found that some risky stocks have historically paid investors low average returns – and we're not just talking about the 2008 market crash.

The most innovative CEOs spend 50 percent more time practicing five specific innovation skills than do their less creative counterparts, according to a six-year study by three prominent business scholars.

It took a chorus of happy Whos to help Mr. Grinch find the true spirit of Christmas. At the Marriott School of Management, all it took was a festive tree and an invitation to give. In partnership with the United Way, the school's annual Angel Tree service project gave students, faculty and staff the opportunity to provide Christmas for needy children in Utah County.