Marketing

What do you like to do: analyze human behavior; create advertisements; sell products; design social media campaigns; plan events; organize projects; and problem solve

Definition: Marketing is the link between a company and its target audience. It is the process of determining the needs and wants of consumers to get the right product to the right place at the right time. Marketers identify consumer needs, develop campaigns, and sell products or services. Marketing appeals to creative thinkers as well as numbers-minded statisticians.

To view prerequisites and program requirements, click here.


Academics

You will learn:

  • Data analysis
  • Market research
  • Sales
  • Communication
  • Marketing strategies

Other things to do:

  • Join the Marketing Association
  • Job shadow at a company to see how marketing plays a role in the organization
  • Participate in a business study abroad program
  • Compete in national competitions
  • Complete an on-campus and/or a company internship

Careers

Jobs:

  • Business to business sales
  • Project manager
  • Buyer/planner
  • Brand manager
  • Process analyst
  • Social media planner
  • Consumer product sales
  • Customer relations
  • Retail marketing and sales

Sample of Potential Companies:

  • Adobe
  • Amazon
  • Apple
  • General Mills
  • HP
  • Intel
  • Leadgenix
  • Kraft Foods
  • JCPenney
  • J&J
  • OrangeSoda
  • Qualtrics
  • Nestlé
  • Skullcandy
  • Target
  • Teach for America
  • Union Pacific