Every day at 7:30 a.m., an alarm sounds on the phone of BYU Marriott School of Business alum Tyler Morgan which reads, “Go save babies."

Who wouldn’t enjoy a new cereal made from their favorite donut brand? That’s just one of the questions BYU Marriott’s Marketing Lab has explored recently.

A new BYU study finds the battle between good and evil is being waged in our food packaging, and we are paying the price because of it, both in terms of health and money.