As president of the Marketing Association, Emily Beukers fell in love with leadership. “I think a lot about servant leadership," she says. "To me, Christ is the best example of that principle."

Every day at 7:30 a.m., an alarm sounds on the phone of BYU Marriott School of Business alum Tyler Morgan which reads, “Go save babies."

Who wouldn’t enjoy a new cereal made from their favorite donut brand? That’s just one of the questions BYU Marriott’s Marketing Lab has explored recently.