At a Glance

What is Marketing?

Marketing is the business function of analyzing markets and consumers to improve goods and services, and provide them at the optimal time, place and price.

What are Marketers’ Roles?

Marketers create value for a company’s customers. They oversee the process of segmentation, targeting, and positioning while integrating decisions about product, promotion, pricing, and placement or distribution

Marketers work in product/brand management, marketing analytics, social media and digital marketing, business-to-business marketing, retail marketing, and professional selling.