BYU Marketing Professor Shares Logo Advice in The Wall Street Journal

The Wall Street Journal tapped Marriott School of Management Marketing Professor Glen Christensen for his corporate branding expertise in a recent article on corporate logos. In the story, the Journal tests four low-priced logo companies in an attempt to help new businesses looking for a cheap logo solution. Christensen describes the good and the bad of the final four logos made for a hypothetical company.

Read the full article here.