Darron Billeter

Darron Billeter

Associate Professor of Marketing,
Marketing & Global Supply Chain, Department of
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  • Ph.D., Industrial Administration (Marketing), Carnegie Mellon University, 2008
  • M.S., Industrial Administration (Marketing), Carnegie Mellon University, 2004
  • M.S., Industrial Engineering and Management Science, Northwestern University, 1999
  • B.S., Statistics, Brigham Young University, 1996

Selected Publications

  • "Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Can Affect Marketplace Behaviors", Journal of Marketing Research, Edition 4, Volume 50, Issue 4, Pages 535-547, 2013.    
  • "The Double Edged Sword of Signaling Product Effectiveness: How Salient Marketing Cues Can Reduce Product Usage", Journal of Marketing Research, 2012.    
  • "Underpredicting Learning after Initial Experience With a Product", Journal of Consumer Research, Edition 1, Volume 37, Issue 1, The University of Chicago Press, Chicago, IL, John Deighton, 2011.    


  • German