Marketing News
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Digital Marketing Class Enhancements
Wednesday Jul 18 2018
New adjunct professor Bruce Rowe added real world experience and new curriculum to the Internet Marketing of Products and Services course.
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Thompson Named Interim Dean
Tuesday Jun 12 2018
Michael P. Thompson will serve as interim dean from 1 July 2018 to 31 December 2018. Steve Glover and Keith Vorkink will continue to serve as associate deans.
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New Dean Announced
Wednesday May 23 2018
Brigham Young University Academic Vice President Jim R. Rasband has announced that Brigitte C. Madrian has been named the ninth dean of the BYU Marriott School of Business.
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Female Founders Honored
Tuesday May 15 2018
The first-ever Sego Awards recognized the top female entrepreneurs in Utah, including multiple BYU Marriott alumnae.
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Pinning Success
Tuesday May 08 2018
Phil Andersen, BYU Marriott marketing alum and partner team manager at Pinterest, knows a thing or two about proactively achieving professional success.
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BYU Marriott Awards Honor Personnel
Wednesday Apr 25 2018
Faculty, staff, and administrators received recognition for their outstanding teaching, research, and service during the school’s annual year-end awards luncheon.
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Love What You Do
Friday Apr 20 2018
Whether it is working for major corporations or teaching at BYU Marriott, Mike Bond believes in setting goals and loving what you do.
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Sawtooth Competition Sweep
Friday Apr 13 2018
BYU Marriott teams dominated at a recent marketing competition, with an MBA team and an undergraduate team claiming the top two spots.
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How Hobbies Develop Growth
Wednesday Feb 28 2018
For Braden Coleman, vlogging with the purpose to journal and celebrate his growing family evolved into a space to share goodness and hone in on his professional skills.
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BYU MA Takes a Trip to the Bay
Monday Jan 22 2018
Marketing students flew to Silicon Valley to enhance their network and get a sneak peek into the workplace at companies such as Google, Pinterest, and Visa.
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Linked Up with LinkedIn
Wednesday Dec 20 2017
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
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Free Samples Increase Sales
Monday Dec 11 2017
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
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Break the Attachment Before You Sell
Friday Oct 13 2017
Ever tried to sell something you’ve owned for a while on Craigslist and found that no one is willing to pony up what you’re asking?
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New U.S. News Rankings Released
Tuesday Sep 12 2017
Undergraduate programs at BYU and the Marriott School of Business rose to new heights in the latest rankings from U.S. News and World Report.
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Seeing Double
Friday Sep 08 2017
Life after graduation has taken them 1,700 miles apart. But drawing on their business savvy, these sisters have found a way to stay close by running The DIY Lighthouse.
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BYU Announces Business School Changes
Wednesday Aug 30 2017
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
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How Senses Affect When You Buy
Study shows how advertisements that target certain senses influence purchase timing Thursday Jun 29 2017
New research finds the type of sensory experience an advertisement conjures up in our mind—taste and touch vs. sight and sound — has a fascinating effect on when we make purchases.
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IMA Club Lauded for Elite Performance
Friday May 19 2017
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
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Bingham Announced as OLS Chair
Tuesday May 16 2017
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
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Marriott School Graduates Honored
Friday Apr 28 2017
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.